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about us


jooseph's journey was born out of curiosity and the urge to change the existing children's fashion world, which was less lively and colorful in 2016. At the beginning there were only hand-printed t-shirts and small series made in Switzerland, the focus was always on sustainable production. Now jooseph's sees its role as a brand that offers sustainable “favorites” for every children's wardrobe.

jooseph's first collection was intended for children aged 0-3. Due to the demand, the offer was soon expanded to 5 years. We are delighted that from Winer 2020 there will also be a product range for boy and girl collections up to the age of 16.



jooseph's stands for sustainable children's clothing. In order to be able to monitor the entire manufacturing process, we opted for GOTS certification.
GOTS stands for Global Organic Textile Standard and is the world's most recognized certification of organic textiles. The GOTS certificate guarantees that a product is completely organic, from the sowing and harvesting of the raw materials to the complete completion of the product.

jooseph's is GOTS certified and therefore offers organic children's clothing that meets the strictest social and ecological requirements throughout the clothing manufacturing process.

When you buy organic children's clothing from jooseph's, you ensure sustainability at the highest level. In addition, the product is manufactured without the unnecessary use of chemicals and with the greatest consideration of the environment, our planet and our children.

GOTS means organic clothing and social responsibility.



... children's fashion with Swiss magic! jooseph's design inspires a child's imagination with bright colors, fun prints, comfortable shapes and unique combinations. We love digital printing because we appreciate that it can transfer the most wonderful colors and shapes to garments. Pressure is something that every child can identify with and easily fall in love with. It is fantastic to see the joy in the children's eyes when they discover a wild, colorful, happy print.

Our style is urban with funky, colorful designs that radiate courage and joy and give every child self-confidence. The clothing offers the functional details that every child needs, and it can withstand the life of the most active child, laundry after laundry. jooseph's is children's fashion to fall in love with!

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